Looking for an effortless outfit that you can throw on at a whim and enjoy the summer heat? Look no further than MIRTH Caftans. This brand brings beautiful designs and prints to your wardrobe. The clothing operates with ease and comfort and sets you up for a day of leisure, even in the most stressful of times. Needless to say, we are hooked.
To top the cake, the creators of MIRTH are sisters! Katie and Erin partnered together a few years ago and haven’t looked back since. No surprise, but we love a good sister collab here and always chose to support sissies who pursue the creative together.
Without further ado, meet the girls of MIRTH and become equally as obsessed.
Who we are:
We are 2 sisters who finally found our calling together– we founded MIRTH Caftans, a line of caftans and travel dresses with a purpose. We started working on it full time about 2 years ago and launched to the public in March. We grew up in Charleston, West Virginia and Connecticut and settled in Texas, where our family is originally from. But, we travel as much as we can, so the world is our home now! We come from very different career backgrounds, but the trifecta of design, travel and giving something back in the process has turned out to be the perfect mix for us both.
What we are all about:
MIRTH is all about dressing with ease and comfort. The aesthetic is effortless style that brings you to a good place when you throw one on. We want everyone to fall in love with caftans. Caftans are for the slow life. A life in the moment.
Our caftans are soft, breathable and modern. They are meant to go from the beach to dinner seamlessly. They’re designed to be easily wearable– flattering but not form fitting. Several fabrics are handloomed by a women-run artisan cooperative in central India which was formed to provide good lives to women and their families. The block printing is done in Bagru, India by a fourth-generation block printer. Each part of the process is done by hand by a member of the community, including carving intricate wooden blocks.
We are dedicated to creating more local employment opportunities in developing countries, in addition to giving 5% of profit to support the Naam Dev School in Bagru, India. For each caftan sold, proceeds will sponsor a child to go to school for one day, including a meal, in a healthy and positive environment.
We like to say, wear one to explore or wear one to slow down. Feel good, wherever you are.
Perfect weekend getaway?
You’ll find Erin at the beach! Her family often goes to the Bahamas for quick trips. Katie would rather be in the countryside, somewhere slow and naturally beautiful, like Sonoma or Marfa.
Favorite cocktail and gal to grab it with?
We love a good rosè in summer. With each other, of course!
Spotify station go-to?
Coffee order on a jam-packed Monday?
Iced coffee. Every day. Without fail.
Saturday night dance party or low key Sunday brunch?
We are 100% low key Sunday brunch, preferably at home. We find a ton of inspiration from Jenny Kayne for her easy and serene style and healthy living.
Reason you chose to call your sister co-worker?
The sister relationship is unique– it isn’t unusual to strongly disagree and then in the same breath ask your sister to go to happy hour. We’ve gone through so much together, and there’s a depth there, so silly arguments and grudges just don’t exist. You can be straightforward without conflict. Starting a business is incredibly difficult, incredibly trying– we’re in it together, which helps on the bad days. When things are especially difficult, we laugh, and we keep going and things seem to keep falling into place, even if it wasn’t the path you expected to take. There’s something to that– and that’s a lesson we’ve learned from the wonderful people we work with in India.