A few months ago I was offered an opportunity to open a retail location in the downtown I grew up in- Spartanburg, South Carolina. Just to give you a precious little picture, our downtown is growing and has the most phenomenal history. This is the case for so many downtown areas across the country. We are just as much on the bandwagon with “Love Where You Live” and “Shop Local” signs on almost every street corner. So when an owner of the building approaches you with affordable rent and a vision because she loves your style, you are a bit tickled. This has always been a dream for me but I envisioned it a little later in life. However, this opportunity could not be avoided so I jumped on it.
I set a very small budget for up-fitting the space and did some serious negotiating with a local contractor. Just so you know my dream store is Anthropologie and the ease of coffee shop pushed together in one. It had to be interiors, gift and garden and I wanted a local florist to jump on board- just so worked out it was the lovely that is doing my wedding flowers in September. That is a lot for only a two month turn around but I was determined to do it.
Finally, the name had to mean something. My sister and I are very similar in the fact it just does not quite have meaning until you label it. I was determined to use the name “dashiell”. It is my mother’s maiden name. She is such a rock for our family and I wanted to give her a little ode. When chatting with my sister she needed to think on it. The thinking did not last long when she called me back 20 minutes later and told me the idea of pairing daughter with dashiell. I am who I am because I am the daughter of my mother. This immediately felt right and was when dashiell & daughter was born.
We opened a few weeks ago and it has been an amazing adventure already! Check out the photographs from the amazing Abbi Webb. She captured the space in its simplicity. It emulates the feeling I want all to feel when walking through the store.
Playing in the freshly planted daffodils, creating a make-believe for the day’s pretend and nightly shows after dinner were just a few of the moments that made my mother’s house to sweet. My sister and I were encouraged to pursue the creative and express the day’s feelings. My mother, Elizabeth Dashiell, could have given us no greater gift.
Dashiell and Daughter is the physical representation of the goodness that intertwined our upbringing. Enter our open door and find coffee table books urging creative pursuits, delicious smelling treats and laughs of new and old friends. Mosey on in, grab a chair and maybe even lose your heels for a bit. Enjoy the space that should feel like home. A beautiful depiction of life as the daughters of a Dashiell.